Why not create new, seasonal, timely images for your still-relevant content.

In another study we ran of Pins published in July through October of 2020, we found that Pin engagement starts to drop off about 60 days after publish. The SECOND BEST thing you can do is to create new images for your existing content.

Creating a few images for that fabulous new content will help you get that content to a broader audience. The BEST thing you can do is to create the most inspirational, engaging new content you’ve ever made for your blog, site, or store, and Pin that. In a November 2020 study of over 160K Pins across 1,500 accounts over 16 weeks, we found that original creates (that FIRST TIME an image goes out) account for the vast majority of the saves you’ll get on your Pins.įor all new Pins published via Tailwind in January 2021, new Pin Creates received 3.6x as many repins as Saves of existing Pins. Of the January 2021 Pins we looked at with over 5,000 saves, only 18% were saves themselves. In most cases below, “engagement” = saves – an indication that people are engaging with and helping increase the distribution of your content.Īccounts averaging 20 saves or more per Pin are Pinning more original content (creates) than saves (repins). “Save” = any time an image is saved again (formerly, repin). Make note of any action items that you can implement today!Ī note about the terminology: “Create” = the first time you share an image on Pinterest (formerly, Pin). In these studies, we report on saves rather than impressions or clicks. This included Pins our members shared via Tailwind, directly on Pinterest, and by any other method. We looked at all Pins Saved or Created on Pinterest in January 2021 and identified several hundred with over 5,000 saves (formerly called repins). Let’s have a look at what is increasing saves on Pins today. What we need more than anything else right now is data – and oh, do we have data! Finding what works on Pinterest can feel like chasing a moving target.

How to save videos from pinterest